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The Third Oak + Fort

02
07.2013

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OAK + FORT categorizes itself as a lifestyle retailer that is committed to a blend of culture, art, fashion and exploration. The boutique’s mission is to provide good quality apparel, new innovations and creativity in styles. Founded in 2010, OAK + FORT provides a broad selection of contemporary and progressive garments catered towards their fashion conscious market. They strive to provide garments that make statements without having to speak. OAK + FORT has three locations; one in Edmonton, Alberta and the other in Gastown – a small neighbourhood of stylish hipsters in Vancouver. This chic little boutique continues to expand with the launch of a new branch in Metrotown!

My eyes and mouth popped right open when I came across the gigantic sign stating, “OAK + FORT Coming Spring 2013.” Honestly, I have mixed feelings about this store opening. OAK + Fort is a boutique meant for outdoor strip shopping, as far as I know, and this indoor mall expansion worries me. It may be good for the company’s brand awareness, however it may hurt their market positioning. Loyal customers of the Gastown location might not be happy about this; their niche is very exclusive and I’m not sure if their customer would want to be exposed in such a mainstream indoor shopping centre.

On a positive note, I am really excited about OAK + FORT Metrotown! It’s one of my favourite boutiques in Gastown and thinking that it’s soon to be more accessible makes me ecstatic! See, living in Surrey, it isn’t all that easy to just go strolling around Gastown when I feel like it. Also, a chic store such as OAK + FORT deserves to be more prominent in the Lower Mainland.

Sabrina Diaz, JCI Fashion Student

sab.diaz56@yahoo.com

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