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5 Tips for Building Your Personal Brand in the Fashion Industry

13
01.2016

You’ve probably heard the term “personal branding” at least once in the past few years. And that’s because with the rise of the Internet and social media, we’ve all become public figures who can be looked up at the touch of a button (thank you, Google). Potential employers, fashion school admissions committees, our peers… they can easily find personal information on us online. That’s why managing your personal brand has become more important than ever.

What is a personal brand?

Your personal brand is the way you consciously choose to present yourself to the world. This can include your style, personality, interests, skills, and aesthetic. It also includes anything you attach your name to, from social media profiles to publications to your resume.

Why Your Personal Brand is Important

Image Credit: CBS News

In a world where everyone can have their say online, it’s more important than ever to stand out. Having a well-defined personal brand can:

  • Position you as an authoritative influence within the fashion world
  • Showcase your personality
  • Help you pinpoint your niche
  • Connect you with like-minded individuals
  • Provide a solid foundation for launching a business
  • Land you your dream job

With many people unclear on how to present themselves, developing your own personal brand is an easy way to differentiate yourself from those around you—especially in the fashion industry.

How to Build a Stellar Personal Brand

Iris Apfel - Personal Brand
Image credit: dotwnews.com

1. Know Yourself

The key to any successful personal branding? Authenticity, hands down. Not only will others easily see through—and be put off by—a contrived personal brand, but you’ll also get burned out trying to maintain an image that just doesn’t feel organic. Consider who you are, what you like, and what you want to be known for before embarking on your personal brand building.

2. Be Consistent

Branding—both personal and professional—involves conveying the same values, logos, colours, and attributes consistently. In fact, we’re hardwired to appreciate consistency. From Twitter to your blog to your cover letter, be sure that your tone of voice, values, and subject matter stay on brand across channels.

3. Identify Your Niche

Identify Your Niche for Your Personal Brand
Image credit: manrepeller.com

As much as we’re inclined to try and please everyone, it’s crucial to stand out by finding a niche and thriving within it. Determine what subject you’re passionate or particularly knowledgeable about, and cultivate your knowledge of it. The right people will find you and appreciate your dedication.

4. Be Everywhere

Once you’ve determined what you want your personal brand to look like, start getting your name out there. Use the tools at your disposal to disseminate your knowledge: start a blog, get on social media, write articles, or guest post (consistently!) to position yourself as an authority and find those who share your passion.

5. Engage With Your Network

Networking and building a following reinforces your personal brand by showing that you’re respected within your niche. Cultivate genuine relationships with supporters and other fashion industry experts by starting conversations (either online or at events), acknowledging feedback, and replying promptly.

Competition is rapidly increasing within the fashion industry, so it only makes sense to use all the tools in your power to get your name out there. In today’s digital age, a well-developed personal brand is an easy and effective way to get yourself noticed by the right people—and you’ll make a killer impression on your fashion school application.

Top image credit: theglamourai.com

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