As fashion shows are high-impact events that often determine whether buyers, editors and influencers will want to carry, shoot or buy a fashion house’s pieces, the shows are instrumental in showcasing a brand’s collections. And as they only happen once for each collection, everything needs to go off without a hitch in order to convince the crowd.
Not to mention that, in order to stand out in today’s instantaneous technology-driven world, fashion show producers need to dream up and organize big, fastidiously executed shows. While the tension is high throughout the production process, it’s the fashion show itself that has everyone sweating bullets. We’ve rounded up seven top tips to keep things going smoothly during the madness.
Top photo credit: See-ming Lee