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Instagram Blogging Tips from Fashion Graduate Emma Leger

15
11.2017

Meet Vancouver born and raised Instagram influencer and blogger, Emma Rose Leger. With a love for fashion and creativity blossoming at a young age, Emma knew that she wanted to step out of her comfort zone and dare to be different.

“When I found out about John Casablancas Institute, it was fate!” 

When looking into local Fashion programs, Emma took a tour at JCI, which made her decision about post-secondary education an easy one.

After graduating the Fashion Business & Creative Arts Program, Emma has spent countless hours volunteering in the Fashion Industry, working in retail, and has kept busy managing her blog, West Coast Kinda Girl, while building her personal portfolio on Instagram.

“There are many career goals I have in mind for myself. To name a few… I plan to continue to build my fashion blog and social media presence. I hope to one day create my own clothing or beauty brand.” 

This year, Emma attended New York Fashion Week and had the opportunity to collaborate with companies such as Australian company Sabo Skirt. The traveling has not stopped there!

“This past month I attended the Vogue CFDA Fashion Fund in Los Angeles. I was in a room surrounded by everyone I have looked up to, including the one and only Anna Wintour. It was a surreal night that I will always remember.” 

Instagram Tips and Tricks

Q: How did you first get into blogging? 

It all started at John Casablancas Institute! I had a social media class, (taught by the social media guru Erin Sousa). We were required to submit a blog post every week for the class and I fell in love with that course! I began to publish posts on WCKG ever since.

Q: What is your biggest piece of advice to how a blogger can get noticed on Instagram?

My biggest tip would be to create quality over quantity content. It’s important to put your best work forward as much as you can, rather than posting average content daily.

Q: Top hashtags to use on Instagram? 

Hashtags are very important, even though they are always changing. Here are the top fashion hashtags I currently use:

#fashionblogger #whatiwore #vancouverblogger #LAblogger #NYCblogger #losangelesfashion #westcoastfashion #newyorkfashion #westcoastblogger #styleblogger #lookoftheday #ootd #ootdmagazine #whowhatwear #fashiondaily #fashionista #outfitpost

Q: Snapchat or Instagram Live? Which outlet should an upcoming Instagram blogger use more often? 

Instagram Live! I personally believe that Instagram is more professional and an intimate platform to connect with your followers because everything is accessible in one app. Instagram is my largest platform, I don’t use Snapchat very often.

Q: What do you think is the best strategy that worked well for you to get more traffic to your blog?

I think the best way to gain traffic is to write about relevant topics, trends, tips and tricks to help your readers. It’s always good to take feedback and questions from your readers! Another good way is to be consistent with the content you put forward.

Q: Who has impacted you most in blogging?

I get inspiration from a lot of fellow bloggers! It’s so important to network and grow with other bloggers around you.

Q: What has been the most challenging moment in your blogging journey so far?

The most challenging moment about blogging was when I first started. Not many people around me were doing it and not everyone understood how it could be a career.

I know a lot of girls around me who have started blogging and it’s more ‘the norm’ now, but a lot of people I meet still ask “what do you do for a living” and when I answer with “I have a fashion blog!” they don’t always take me seriously or fully understand right away.

Q: How active are you on your blog and what makes your blog different from others?

I try to be as active as possible, but I am a huge believer in quality over quantity. So I will only post something that I am proud of! I think my blog reflects me and my personality very well, I always try to stay as true to myself as possible.

Q: A lot of people think that blogging is an easy way to make money online. Do you have some tips for those people who are interested in making money from their blog?

Blogging is definitely not easy, let me tell you that! We aren’t just a quick Instagram photo posted on social media. We are photographers, location scouts, makeup artists, models, hair stylists, fashion stylists, editors, writers and the list could go on.

We are our own bosses and we do all the work! If you continue to willingly take on all of those roles for yourself, the money will come eventually.

Keep up with Emma:

Instagram     Website


Love fashion and want to make it your career? JCI Institute Vancouver’s Fashion Business & Creative Arts Diploma Program provides students with a comprehensive overview of the fashion industry, combining creative and business elements. This diverse approach gives our fashion school grads a distinct advantage both in knowledge and skill. Prepare for many jobs in the fashion industry, including becoming a fashion buyer, fashion stylist, or for work in fashion merchandising. If becoming a fashion designer is more your speed, choose our Core Fashion Program. This course at our fashion design institute will give you all the skills you need to be a fashion designer. Choose between our fashion programs to find the best fit for you!

 

Davneet Dhillon,
Blog / Events / Features / Makeup

IMATS Battle of the Brushes Finalist Spotlights: Kathleen Fowlstone

12
10.2017

PART THREE OF IMATS BATTLE OF THE BRUSHES FINALISTS: KATHLEEN FOWLSTONE

Kathleen Fowlstone graduated the John Casablancas Institute Makeup Program early March of this year and recently came back to teach the Makeup Artistry Program. Kat is one of three JCI finalists who will be competing at the 2017 Vancouver IMATS this upcoming weekend.

As a self-taught makeup artist and body painter, Kat was apart of the 2014 IMATS and knew in that moment that she was on the right path. From being featured in Skin Markz Magazine for her amazing work to founding Little Monsters Studio, Kat has certainly left her mark in the makeup industry.

We are beyond excited to see Kat compete at the 2017 IMATS Battle of the Brushes on October 15 in the Beauty/Fantasy category. Catch JCI Makeup graduate and educator live at IMATS at 3:15 PM this Sunday!

An Interview with Kathleen Fowlstone:

What are you most excited about for IMATS?

Education! Learning new tips and tricks from industry professionals is priceless.

What is your favorite makeup brand? 

Mehron because of their variety in products.

Why did you choose to enroll at JCI for Makeup?

JCI offers a complete program with highly supportive staff and teachers!

Who is your all-time favorite makeup artist? 

Ve Neil, she is the brains behind many of my favorite movie makeups.

Which celebrity would you like to work with in the future and why?

Tim Burton! I would love to be the MUA that brings an iconic character to life.

Name your top 3 makeup products you can’t live without:

Anastasia Beverly Hills eyebrow products, Kat Von D tattoo liner, and Urban Decay setting spray.

What’s your number one makeup advice you could give? 

Be confident in your abilities, and always be open to learning from your peers.

 If you could give up one makeup product, which would it be: Mascara, Eyeliner, Lipstick, Highlighter or Foundation? 

Sorry highlighter!

MAKE SURE TO CATCH Kathleen Fowlstone AT IMATS ON OCTOBER 15 AT THE VANCOUVER CONVENTION CENTRE EAST (HALL B). FOLLOW JCI INSTAGRAM FOR MORE COVERAGE ON THE EVENT LIVE AND VISIT IMATS VANCOUVER FOR MORE INFORMATION ON THE EVENT.


The Makeup Artistry Diploma Program has gained an industry-wide reputation for excellence, giving students an exceptional network of contacts and resources when they enter the marketplace. During the 10-month full-time program, students study everything from glamor and special occasion makeup to special effects makeup and prosthetics application techniques. With classes limited to 16 students, individualized attention and encouragement foster each student’s personal and professional growth potential.

John Casablancas Institute is the pioneer of prosthetic lab techniques and face casting in Western Canada. This advanced level of training affords our graduates amazing opportunities and a significant advantage for a career in film, TV or theater.

 

Davneet Dhillon,
Blog / Events / Features / Makeup

IMATS Battle of the Brushes Finalist Spotlights: Stacey Koch

11
10.2017

PART TWO OF IMATS BATTLE OF THE BRUSHES FINALISTS: STACEY KOCH 

John Casablancas Institute Makeup Artistry student Stacey Koch is another JCI finalist who will be competing against recently graduated makeup artists at the 2017 Vancouver IMATS: Battle of the Brushes.

We are thrilled to see Stacey competing in the Beauty/Fantasy Awards Show on October 15, beginning at 3:15 pm. The theme for this year’s Beauty/Fantasy category is International Beauty.

Stacey is inspired by the endless possibilities to create and express a concept, character, and expression, which is why she enjoys practicing makeup. She enrolled in the Makeup Artistry Program at JCI because of the welcoming environment and creativity.

“The instructors at John Casablancas are the reason I chose this institute. The instructors are well-known in the Makeup Industry and are able to keep students up to date with the latest makeup trends and techniques.” 

Stacey looks forward to being at IMATS: Battle of the Brushes this weekend and meeting new makeup artists who enjoy the art just as much as she does.

“My all-time favorite makeup brands are Makeup Forever and Graftobian!” 

In the future, Stacey hopes she gets the chance to work with American actor, Jason Momoa.

“Your profession becomes enjoyable when you surround yourself with kind and humble humans.” 

If Stacey had to pick her top three makeup products that she wouldn’t be able to live with, she would choose the M.A.C Eyebrow Pencil and Natural Radiance Prep & Prime, and L’Oreal mascara.

Makeup Artists Francesca Tolot, Joanne Gair and Alex Box are all inspirations to Stacey. She admires the work of Joanne Gair and how she perfects fabric painting, and Alex Box is definitely an Instagram inspiration with over 156K followers!

“Keep practicing makeup. Even if you’re not happy with a specific look, make a plan and perfect it for next time. It’s the only way you’ll get better! And remember to always keep your brushes clean.” 

MAKE SURE TO CATCH STACEY KOCH AT IMATS ON OCTOBER 15 AT THE VANCOUVER CONVENTION CENTRE EAST (HALL B). FOLLOW JCI INSTAGRAM FOR MORE COVERAGE ON THE EVENT LIVE AND VISIT IMATS VANCOUVER FOR MORE INFORMATION ON THE EVENT. 


The Makeup Artistry Diploma Program has gained an industry-wide reputation for excellence, giving students an exceptional network of contacts and resources when they enter the marketplace. During the 10-month full-time program, students study everything from glamor and special occasion makeup to special effects makeup and prosthetics application techniques. With classes limited to 16 students, individualized attention and encouragement foster each student’s personal and professional growth potential.

John Casablancas Institute is the pioneer of prosthetic lab techniques and face casting in Western Canada. This advanced level of training affords our graduates amazing opportunities and a significant advantage for a career in film, TV or theater.

 

Davneet Dhillon,
Blog / Events / Features / Makeup

IMATS Battle of the Brushes Finalist Spotlights: Nicky Campbell

06
10.2017

John Casablancas Institute Makeup Artistry graduate Nicky Campbell is one of JCI’s IMATS Battle of the Brushes finalists. IMATS will be hosting their latest Awards Show in Vancouver on October 14 and 15. This competition brings together recently graduated makeup artists to battle for the top spot in the categories of Character/Prosthetics and Beauty/Fantasy.

We are so proud to have JCI’s very own Nicky Campbell take the stage on October 14. Nicky will be competing in the Character/Prosthetics Awards Show beginning at 3:15 pm. The theme for this year’s show is Guardians of the Galaxy.

We interviewed Nicky before her big weekend at IMATS Vancouver:

What inspired you to get into the Makeup Industry? 

I’ve always had a passion for art and have taken art classes since grade 7. After high school, I took a year off and in that year I began playing around with body painting and special effects makeup. I ended up growing a strong passion for it and love the fact that I can transform people into a work of art.

Who is your all-time favorite makeup artist?

In my eyes, Dick Smith is the best makeup artist of all time. He is often referred to as the “Godfather of Makeup”. He created two of the best old age makeups of all times the original Exorcist and the Amadeus.

Why did you choose to enroll at John Casablancas Institute? 

John Casablancas Institute has a well-rounded program and has a great job placement rate, which is why I chose to enroll in the Makeup Program at JCI.

Which celebrity would you like to work for in the future? 

I would want to work with Glenn Hetrick. He has worked and designed makeup for some of my favorite TV shows, including Buffy, Angel and the X-Files. He also designs costumes for American songwriter Lady Gaga (another celebrity I would love to work with). It would be amazing to have the chance to work for him at his studio Optic Nerve.

Favourite makeup brand? 

Kat Von D!

What are you most excited about for IMATS?

Besides the opportunity to compete and show my work in such an accomplishing way, I’m very excited about the vendors that will be there and stocking makeup for my kit.

Name your top 3 makeup products that you would not be able to live without! 

What’s one makeup advice/tip you could give?  

If I could only give one makeup tip it would be to always make sure your face is properly cleansed and moisturized before every application. This allows you have a clean canvas to apply makeup on. It also keeps your skin hydrated and gives you the perfect base for you to blend your foundation onto.

If you could give up one makeup product, which would it be: Mascara, Eyeliner, Lipstick, Highlighter or Foundation? 

Goodbye highlighter!

Make sure to catch Nicky Campbell at IMATS on October 14 at the Vancouver Convention Centre East (Hall B). Follow JCI Instagram for more coverage on the event live and visit IMATS Vancouver for more information on the event. 


The Makeup Artistry Diploma Program has gained an industry-wide reputation for excellence, giving students an exceptional network of contacts and resources when they enter the marketplace. During the 10-month full-time program, students study everything from glamor and special occasion makeup to special effects makeup and prosthetics application techniques. With classes limited to 16 students, individualized attention and encouragement foster each student’s personal and professional growth potential.

John Casablancas Institute is the pioneer of prosthetic lab techniques and face casting in Western Canada. This advanced level of training affords our graduates amazing opportunities and a significant advantage for a career in film, TV or theater.

Davneet Dhillon,
Blog / Features / Hair

Jenna Johnson: JCI Hair Graduate and Stylist of the Year

02
10.2017

John Casablancas Institute’s Hair graduate Jenna Johnson is Kelowna’s Hairstylist of the Year.

“I’ve always been the creative type.”  

Born and raised in British Columbia, Jenna had known since high school that she wanted to pursue a career in hair styling. She enrolled at John Casablancas Institute to complete the 6-month long Hair Art Design Program in 2012.

“I’ve always been a wild one— I couldn’t sit still in classes and constantly had to be doing something with my hands.”

After picking up her first pair of scissors 5 years ago at JCI, Jenna has accomplished amazing goals. She recently celebrated 3 years of working at Plan B Headquarters, a hair salon based in Kelowna.

Jenna has been strongly inspired by one of her JCI Instructors Karl Brown, who has influenced her hair techniques. Other inspirations include Jamie Sea, the girls at Habit Salon, and Sofie.

“I loved my instructors at JCI. They were incredibly talented and knowledgeable. Each instructor had a different way of teaching but it was important learning all techniques going forward into my career.” 

Jenna gives her clients tips on how to properly maintain healthy hair and suggests two important tools: protein and moisture! Especially after a lightening hair treatment, it’s important to keep your hair nourished.

“My favorite hairstyle to create is a bob— whether it’s textured or blunt.”

If you’re interested in becoming a hairdresser, then you have to know that there is no time for sitting down in a busy hair salon! Jenna acknowledges that the best part of being a hair stylist is having a creative outlet that allows you to express your unique personality throughout every service.

“If you enjoy a clear headspace, then this is probably not the best job for you.” 

At the age of 21 and 22, Jenna has won Silver for Hairstylist of the Year in Okanagan, BC and this year she takes home a Gold for 2017’s Hairstylist of the Year.

Keep up with Jenna Johnson via Instagram: Blonde and Balayage


Hair Stylists and Colour Technicians are sought out in some of the most exciting and fast-paced industries in the world including film, fashion, TV and photography. The Hair Art Design Program at JCI is the only accredited hair school in BC approved for a 520-hour curriculum. The program is 20 hours per week and offers the option of morning, afternoon, evening or weekend classes so that students can work at their current jobs while retraining for a new career. Our faculty is comprised of top working professionals and guest instructors whose focus is on the future of hair. This is a modern program providing a strong foundation of cutting and colouring techniques.

Davneet Dhillon,
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