There is no doubt that social media is where it’s at for drawing attention to yourself as a makeup artist. A beauty blog can be a great thing to draw people to you on a regular basis, thus gaining you popularity. Here are a few tips to getting started:
1. Find Your Niche
A niche is a topic that focuses on one thing. You need to focus on one general topic and, in your case, it will likely be makeup, beauty or fashion.
2. Be Dedicated
You want to become well known, so you are going to have to be dedicated. Be consistent with the days you post, so your readers will know when to come back to look for new material.
3. Describe Yourself
You want to have a banner and a description of yourself. Other things like social media icons are good because they let your readers interact with you. A good website layout will bring your readers back.
4. Benefit from Free Beauty Products
Many beauty companies want people to advertise their products and write good reviews about it. They will send you a free product(s), which you will be able to write about! Try Easy or Storenvy.
5. Learn about Affiliates and Advertisements
Affiliate advertising is when companies pay you to put an ad of theirs on your site. This can earn you a lot of money in some cases! The best digital advertising platform we know of is Google AdWords. This can really extend your reach to a new audience and new followers.
6. Interact with your Readers
Let your readers know that if they email you and comment on your posts that you will respond. When responding to comments, always be professional, kind, and friendly.
These are some of the basics to consider when starting a blog. As you grow your followers, be sure to reflect on your growth and look back to see which posts performed well and which ones flopped. The engagement with your audience, the number of likes and shares, and especially the feedback you get will tell you what is working and what needs to change as you move forward.
Blog Contributor: Jennine Cook, Makeup Program Co-Director and Industry Liaison
The Makeup Artistry Diploma Program has gained an industry-wide reputation for excellence, giving students an exceptional network of contacts and resources when they enter into the marketplace. During the 10-month full time program, students study everything from glamour and special occasion makeup to special effects makeup and prosthetics application techniques. With classes limited to 16 students, individualized attention and encouragement foster each student’s personal and professional growth potential.
John Casablancas is the pioneer of prosthetic lab techniques and face casting in Western Canada. This advanced level of training affords our graduates amazing opportunities and a significant advantage for a career in film, TV or theatre.