In part one of this two-part post, Jennine Cook, JCI’s Makeup Industry Liaison, gives advice to budding makeup and hair artists on how to make the most of the high school graduation season.
Spring is in the air and with it comes longer days and a busy season filled with weddings and graduations.
High School Graduations
The graduation season typically starts in early May and will wrap up by the end of June. Young ladies everywhere are looking to book their makeup appointments now- so be sure to not miss out on this opportunity!
The first thing you need to do is make sure they know you exist. Any business needs to promote its services to build up their clientele and you are no different. Social media is one of the cheapest and easiest ways to gain exposure. Facebook, LinkedIn, Twitter, and Instagram are your best friends when it comes to promoting your services. Most high schools have Twitter accounts and also send out email blasts regularly to their grad classes with updates. Try contacting the schools in your area and ask to speak to a teacher or counsellor in charge of the grad class to see if they would mind posting a link to your services. We are in the business of beauty, so make sure you have great visuals to show off your talents on these pages. The old saying, “a picture is worth a thousand words”, rings true in our business. It doesn’t matter if you graduated last week or 10 years ago- if you have great images to show off what you are able to do, you will have a waiting list for your services. Do a great job and the word will spread!
Have no idea what to charge for your services? Grads will typically pay between $50-75 each for makeup and you can add another $40-50 if you are also doing hair. If you will be travelling to them on their big day, ask if they have any friends that would be interested in your services as well and offer a discount for multiple bookings.
~Jennine Cook, JCI’s Makeup Program Industry Liaison
JCI has been setting the standard in artistry and innovation for makeup and hair schools in Vancouver since 1978.