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JCI X Nordstrom

12
06.2018

Born and raised in Coquitlam, B.C, Audrey Wong spent many years traveling the world before stepping foot into the fashion industry.

“I spent 13 years traveling worldwide while performing for Disney on Ice. I gained extensive hands-on travel and life experience from being immersed in different cultures while promoting the shows. I feel so fortunate to have been able to share my passion for performing with so many and help create memories for families all over the world.”

It was June 2015 in South Africa where Audrey was on her final tour with Disney on Ice. Taking her memories from years of traveling along with her, she arrived back to Vancouver, hopping off the plane into her interview with Nordstrom. From one dream job to another, it was fate that brought Audrey to Nordstrom – both her grandmother and mom have worked with the company at the Northgate location, just outside of Seattle. After spending thirteen years on ice, Audrey began her career at Nordstrom as a salesperson in the contemporary women’s wear department, Via C.

Q: How did you first get involved with Nordstrom? 

I began as a salesperson in the Via C department at a store opening in August of 2015, building relationships with customers, learning to provide the customer service that Nordstrom is known for and absorbing information about the beautiful product we carry.

In April 2016, I took part and graduated from a leadership course provided by Nordstrom called “Future Nordstrom Leaders” program. In this program, you learn the groundwork of what it takes to be a leader at Nordstrom. We were fortunate enough to shadow our store manager, benefit from the attention of assigned mentors and other leaders in the store, and gain the knowledge necessary to run a successful business.

From that program, I was immediately offered the position of Assistant Department Manager of the Women’s Casual and Denim department, TBD. While I worked with this team I grew my leadership skills through on-boarding new hires and helping to develop existing salespeople. I supported the team through events like our infamous Anniversary sale and vendor visits as well as learned how to adapt my selling style to use my strengths to help teach the team.

After 6 months of this position, I had the opportunity to take over the role of Department Manager for the Trend department! Within this role, I have been able to lead a team of motivated and really fun salespeople to continue to grow our business and gain market share. Through working with our merchant teams in Seattle, my regional merchandiser in Toronto and the entire store in Vancouver, we continue to ensure we are consistently providing the best customer service and the right product by listening to what our customer wants and needs.

What makes the role of Trend Department Manager different than any other selling manager role in the store is that the responsibility of the Fashion Ambassador program accompanies it! I have continued to be inspired every year by the passion and knowledge that the Ambassadors bring to every meeting and experience they take part in at Nordstrom.

The Nordstrom Fashion Ambassador Program

The Fashion Ambassador program is a year-long program that gives High School students (Grade 11 or 12) a backstage pass into the world of Fashion Retail. Once a month we meet to go over different topics, from buying to visual merchandising and also soft skills like interviewing and leadership. They are exposed to guest speakers from within Nordstrom, hands on exercises and have the opportunity to volunteer for store events and apply for open positions on the sales floor!  It is a great opportunity to be in the company of like-minded individuals that also have a passion for fashion, to build their network of contacts and to be able to explore all the different avenues that fashion industry can offer.

Students get to take on many projects throughout this program, and one big project before graduation, which is usually contained within the meetings and are relevant to the topic that month. For example, if the topic is Social Media, the companies Social Media Coordinator will teach the students how to shoot a flat-lay for Instagram, using the Nordstrom guidelines. Other projects include group work to shoot themed posts. In a previous Spring Break inspired post group project, the team that got most likes on their post had their post re-grammed by the official Nordstrom Vancouver Instagram page.

Q: Tell us about your role as a Coordinator for the Fashion Ambassador Program.

As the Coordinator for the Fashion Ambassador program at Nordstrom, it is my responsibility to promote and run the program, recruit, interview and accept the students who qualify, and develop the program for future classes through sharing feedback with the other department managers across Canada who are running this program at their stores. I have been active in this position for almost 2 years and my biggest takeaway is that I learn as much from the students as they hopefully have from being involved as Fashion Ambassadors.

Q: What skills would someone have to have if they were considering working at Nordstrom?

A passion for people and being able to think outside the box to take care of the customer. I truly believe in the mantra of hire the personality and train the skill. Product knowledge and operational skills can be taught it is much harder to teach an employee to care about going above and beyond to provide exceptional service day after day.

Q:  How can the Ambassador program be effective for students who are considering the JCI Fashion Program after high school? Which skills will be adapted from the program allowing a student to be industry-prepared when it comes to enrolling in Fashion School?

The Fashion Ambassador program exposes the students to a broad variety of avenues the fashion industry can take you.  I have found that by the end of the year it has helped our students hone in on exactly what route they want to take within the industry and prepare them for their post-secondary decisions. It provides them with a place to network among their peers as well introduce them to leaders/potential mentors already in the field. The networking skills developed and hands-on experience gained through being a part of such a fashion authority like Nordstrom will benefit the Fashion Ambassadors as they embark on their post-secondary adventures.

Are you in high-school and wanting to pursue a career in Fashion? Apply here to be apart of the Nordstrom Fashion Ambassador Program! 


Love fashion and want to make it your career? JCI Institute Vancouver’s Fashion Business & Creative Arts Diploma Program provides students with a comprehensive overview of the fashion industry, combining creative and business elements. This diverse approach gives our fashion school grads a distinct advantage both in knowledge and skill. Prepare for many jobs in the fashion industry, including becoming a fashion buyer, fashion stylist, or for work in fashion merchandising. If becoming a fashion designer is more your speed, choose our Core Fashion Program. This course at our fashion design institute will give you all the skills you need to be a fashion designer. Choose between our fashion programs to find the best fit for you!

Davneet Dhillon,
Blog / Fashion

Aesthetic Tumblr Themes That Inspire

11
06.2018

There are many creative Instagram accounts out there with beautiful visual content. Millenials have stressed the word “aesthetic” this year and we’ve come to terms that it is crucial to have an aesthetic theme for your Instagram page, or any website for that matter.

Aesthetic (Definition): A combination of things that are pleasing to look at.

With many new bloggers and icons emerging into the world of Instagram Influencers, it can get difficult thinking of new aesthetics for your blog and how to stand out. We’ve come to the conclusion that inspiration for Instagram themes must be found outside of the app.

Tumblr is a website for the creative, the inspired and for those who aren’t afraid to express themselves. We’ve come across many Tumblr websites with unique themes that can inspire your Instagram feed. From minimalistic themes to radiant content, discover new visual content from these websites:

WALK WITH ME / ZOE NEVER DREAMS

If an aesthetic was poetry, it would be this Tumblr website. Walk With Me shares minimalistic visuals that are beautifully constructed. This theme shows fashion, beauty, and art with a modern touch.

MAGGIE ON THE ROCKS

For those interested in capturing details within their images and perfecting their portrait mode skills, Maggie On The Rocks is your go-to website for inspiration. This Tumblr captures details from every angle and focuses on contemporary images.

CATHRINA BRODERICK

Cathrina Broderick focuses on art and fashion aesthetics while playing with fun colors. Her minimalistic theme consists of warm and soft colors that flow very well together.

LEAH-CULTICE

Stepping away from minimalistic themes, Leah-Cultice is everything maximalistic, focusing on colorful fashion images from the runways and the latest editorials from magazines.

LA COOL ET CHIC

If you’re a Makeup Artist, Fashion Stylist, or someone who enjoys a magazine type of layout, then La Cool et Chic is a blog you want to keep bookmarked for inspiration. This Tumblr is creative and visually appealing to look at, with content that would be perfect to use for an Instagram portfolio.

For more Beauty, Fashion, Hair and Body Spa Esthetics Inspiration, follow JCInstitute on Tumblr. 


Love fashion and want to make it your career? JCI Institute Vancouver’s Fashion Business & Creative Arts Diploma Program provides students with a comprehensive overview of the fashion industry, combining creative and business elements. This diverse approach gives our fashion school grads a distinct advantage both in knowledge and skill. Prepare for many jobs in the fashion industry, including becoming a fashion buyer, fashion stylist, or for work in fashion merchandising. If becoming a fashion designer is more your speed, choose our Core Fashion Program. This course at our fashion design institute will give you all the skills you need to be a fashion designer. Choose between our fashion programs to find the best fit for you!

Davneet Dhillon,
Blog / Fashion

Talented Fashion Designer Kate Spade Dies at 55

05
06.2018

American Fashion Designer Kate Valentine, professionally known as Kate Spade, was found dead this morning Tuesday, June 5, at a Manhattan apartment. According to news outlets, the famous designer and businesswoman had hung herself by a scarf tied to a doorknob in an apparent suicide. The New York Police Department rushed to Kate’s apartment around 10:00 AM after receiving a call from Kate’s housekeeper who found a suicide note.

At this time, the note is kept as evidence and has not been revealed. According to People Magazine, “In a statement to the New York Daily News, Spade’s family said they are “devastated by today’s tragedy.”

“We loved Kate dearly and will miss her terribly. We would ask that our privacy be respected as we grieve during this very difficult time.”

Kate Spade company has tweeted the following:

Before becoming a well-known designer in the industry, Kate Spade worked as a fashion editor. Her company Kate Spade New York first started in 1993 and has grown into a massive fashion empire known for its beautifully crafted and colorful handbags, accessories, clothing, and shoes. The brand originally began with selling nylon handbags and later evolved to include with ready-to-wear clothes, accessories and more.

Many fans and women around the world are devastated by the loss of this talented designer and critical figure in the fashion industry. Kate Spade was and will remain an icon in fashion.

“Spade’s bon-vivant spirit will be remembered by all who crossed her path or had the delight to carry one of her dainty bags. She is survived by her husband and daughter.” – Vogue Magazine 

Rest in Peace, Kate Spade.

If you are in need of help or know someone thinking of suicide or even coping with suicide loss, please visit the suicide prevention website or call: (613)-702-4446. 


Love fashion and want to make it your career? JCI Institute Vancouver’s Fashion Business & Creative Arts Diploma Program provides students with a comprehensive overview of the fashion industry, combining creative and business elements. This diverse approach gives our fashion school grads a distinct advantage both in knowledge and skill. Prepare for many jobs in the fashion industry, including becoming a fashion buyer, fashion stylist, or for work in fashion merchandising. If becoming a fashion designer is more your speed, choose our Core Fashion Program. This course at our fashion design institute will give you all the skills you need to be a fashion designer. Choose between our fashion programs to find the best fit for you!

Davneet Dhillon,
Blog / Fashion

Fashion Trends That Will Be Over By Fall 2018

30
05.2018

Remember jeggings? Or blinged low rise denim? There’s a reason we don’t speak of those “trends” anymore. Trends come and go in the fashion industry and this summer may be the last season that you’ll witness some of these popular styles.

After hours of researching what trends will last beyond the next season and which will not, we’ve narrowed our list down to the top 6 trends that will disappear by this Fall.

CHOKERS

There’s no doubt that everyone was wearing a choker necklace when this trend reappeared last summer. From famous celebrities including Rihanna and the Kardashians to Instagram bloggers, choker necklaces were seen everywhere. These versatile necklaces were first made popular 500 years ago… it’s safe to say that we can put this trend to rest now.

Why is this trend coming to an end? Chokers have had their moment in the fashion, but new jewelry including statement earrings will replace the famous choker.

THE CHOKER DRESS

Wait… is it a choker or a dress? Either way, this trend needs to go. Just when we had thought we’d seen enough of choker necklaces on Instagram, out came the choker dress. Don’t get us wrong, we have seen various versions of the choker tops and dresses, and some are very stylish, but enough is enough. It’s time to move on, ladies.

CORSETS 

The corset trend is as dead as Rob Kardashian’s sock company. The odd trend of wearing corsets over your dresses was cute when Kylie Jenner styled it with her FashionNova fit, but it was definitely a miss rather than a hit for the masses. As much as we enjoyed seeing this trend emerge and the different ways fashion icons styled a corset, we’ve come to the conclusion that it’s time for this trend to step down.

SNEAKER WEDGES

Wedges and sneakers? Yes, this did happen. There’s not much we can say about this trend other than it needs to go. Fashion brands including Michael Kors, Puma, and Isabel Marant have all come out with their own versions of the sneaker wedges, but this look is just not doing it.

It won’t be long before we see these sneakers disappear. Afterall, haven’t you heard that dad sneakers are the newest and hottest sneakers in town?

FESTIVAL FASHION

If Vogue said it, we believe it. According to Vogue, “Coachella street style is officially over.” This means that you’ll have to step your game up at music festivals this summer and stay away from basic trends including flower crowns, or any floral for that matter, fringe and feathers, cowboy boots and tie-dye looks.

Step out of the box and try new trends for summer festivals this year. Tassel earrings, wicker bags, Bermuda denim shorts, and gingham print dresses are all styles you can try this season.

MULLET SKIRTS

Yes, we’ve all been there. Mullet skirts, also known as “high-low skirts,” were definitely in style for a long period of time. However, as we’ve mentioned before, not all trends last. The mullet skirts typically appear during summer, but this year, the revival will be fleeting. Ladies, substitute your mullet skirts for chic pleated skirts instead!

There you have it, the list of items you may want to take out of circulation from your wardrobe after this season. Remember, some trends do come back in better versions, and if you’re not ready to let go of your favourite mullet skirt or flower crown, then pack it away for now.


Love fashion and want to make it your career? JCI Institute Vancouver’s Fashion Business & Creative Arts Diploma Program provides students with a comprehensive overview of the fashion industry, combining creative and business elements. This diverse approach gives our fashion school grads a distinct advantage both in knowledge and skill. Prepare for many jobs in the fashion industry, including becoming a fashion buyer, fashion stylist, or for work in fashion merchandising. If becoming a fashion designer is more your speed, choose our Core Fashion Program. This course at our fashion design institute will give you all the skills you need to be a fashion designer. Choose between our fashion programs to find the best fit for you!

Davneet Dhillon,
Blog / Fashion

Vancouver Street Style: May 2018

25
05.2018

Summer is peeking around the corner and this season we’re witnessing playful feminine styles and fun matching sets worn by fashion bloggers and influencers in Vancouver. The city streets are appearing more fashionable than ever this month with new trends emerging as the weather heats up. Thinking of switching up your wardrobe? Here’s a look at must-have styles you need to get your hands on this summer:

EMMA LEGER 

We can hardly keep up with JCI Fashion Business & Creative Arts graduate as she’s traveling from one city to another. Recently, Emma was spotted in Paris alongside her blogger BFF’s. Now that she’s back in the city, we can’t wait to see what outfit Emma will be posting next!

What She Wore: Jumpsuit from Shop Planet Blue accessorized with the must-have summer basket purse.

MEGAN REYNOLDS 

Is Megan Reynolds related to Vancity Ryan Reynolds… that’s a secret we’ll never tell. But we will tell you that she got this beautiful dress from Aritzia!

What She Wore: Aritzia dress, platform heels with a side purse.

JORDAN SANGSTER

JCI Fashion graduate Jordan Sangster is rocking matching two-piece summer sets that are full on in trend for summer. These sets are not only playful and super easy to style, they also are very feminine and stylish to wear to the beach, out for lunch or to a music festival. 

What She Wore: Matching set (left) from Billabong, matching set (right) from Zaful

SAYEH SHARELO 

Youtube Vlogger, Fashion icon, fitness and makeup guru, you could say JCI graduate Sayeh Sharelo does it all. These print design bodysuits can be worn in many ways, just see below how Sayeh has styled her bodysuits. The bodysuit trend has been around for a while now and there’s no beating the smooth and chic look of this style.

What She Wore: Left: Fashion Drug, Middle: Rebellious Fashion, Right: Fashion Nova

Keep up with JCInstitute on Instagram for more on Fashion, Makeup, Hair and Body Spa. 


Love fashion and want to make it your career? JCI Institute Vancouver’s Fashion Business & Creative Arts Diploma Program provides students with a comprehensive overview of the fashion industry, combining creative and business elements. This diverse approach gives our fashion school grads a distinct advantage both in knowledge and skill. Prepare for many jobs in the fashion industry, including becoming a fashion buyer, fashion stylist, or for work in fashion merchandising. If becoming a fashion designer is more your speed, choose our Core Fashion Program. This course at our fashion design institute will give you all the skills you need to be a fashion designer. Choose between our fashion programs to find the best fit for you!

 

Davneet Dhillon,
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