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IMATS 2015 Recap: Battle Of The Brushes (Part II)


Over the weekend, JCI was well represented in the Battle Of The Brushes, one of the most anticipated competitions in the makeup world. With having 8 out of 16 competitors being JCI grads and students, we truly couldn’t ask for a better year!

Day 2 of IMATS Vancouver  was exciting as we had Michael Fels, Kiera Bowman, and Sara Rollins, all JCI students who competed in the Beauty Fantasy challenge. This year’s theme was Historical Beauty Trends where looks can be from any period before 1990. Finalists had two hours to complete them.

imats It was great to see other students cheering them on!

imats3 Sara Rollins’ final Marilyn Monroe-inspired look:

sara Kiera Bowan’s final gladiator-inspired look:

kiera And Michael Fels’ final tribal-inspired look:


Our students did an amazing job and although they did not place in the Top 3, having the opportunity to compete in Battle Of The Brushes makes for an unforgettable experience!



JCI has been setting the standard in artistry and innovation for makeup and hair schools in Vancouver since 1978. The MakeUp Artistry Diploma Program has gained an industry-wide reputation for excellence, giving students an exceptional network of contacts and resources when they enter into the marketplace. 


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