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JCI Grad Spotlight: Jenny Ruth of Mink Makeup & Hair

Blog / Features / Makeup / Profiles
  Jenny Ruth from Mink Makeup and Hair
What inspired you to get into the makeup and hair industry?
I had been around makeup artists growing up and modeled for my cousin while she was in school and pursuing the film industry. I was drawn to makeup early on and loved to play with it! I was interested in skincare as a teen since I had been dealing with acne and wanted to do it right. I was a teen in the 90’s and I was asked by many friends if i could do makeup for them before class. This was so much fun and I was so flattered that they came to me to do this for them, it was then when I realized I wanted to do this for more women!
Can you tell us about what you do in the makeup industry, specifically, Mink and how you first got involved? I do everything; I love the diverse nature of the Makeup world! After finishing up JCI’s Makeup Artistry Diploma Program  in February 2010, I went straight into Bridal with my first big opportunity coming from Mink. I was interviewed by (then) owner Melanie Tremblay during my last week of studies and from there I went into Bridal and hair styling. I was still interested in Film so I perused both until I was sure. I love film and have had the opportunity to work with some amazing BC talent. Film/TV and Bridal kept me busy for years and with the added fashion shows, commercial shoots, or photography work… I was busy! After I had my first child I decided to slow down a bit and focus on Bridal which led me to the opportunity to take over the company. January 2014 became a new chapter in my career as a Makeup Artist and since then I have been busy working with brides, managing Mink, and expanding the company to the Island.
With wedding season around the corner, you must be booking up quickly. As a business owner and principal stylist how do you prepare for the season?
It is busy for sure and with Spring here, we are at our busiest time! I start preparing for each season in December, it is slower for actual weddings but it is time for me to prepare staff, kits and our marketing. January is the busiest month for inquiries and this carries over all the way to May. We are involved in many wedding shows then Pop Up Wedding Shoppe and conducting trials during this time so things do get a little crazy. We also offer hair workshops at this time and I am hiring for the new season.

Mink Makeup & Hair Bridal Makeup

Is there a certain wedding makeup look or style that you prefer over others? I love to create Vintage styles for both hair and makeup. Veronica Lake and Marilyn Monroe are good examples. I also love working with Indian brides as the colors to work with are so rich and vibrant!

Do you have any favorite moments or accomplishments that you’re extra proud of while working in the industry? Being asked to take over Melanie’s Baby (Mink) was a huge honor. Then later being nominated for two Leo awards in  2014 for EVANGELINE (Best Makeup for a motion Picture and Best Hair for a motion Picture) then taking home Best Hair was probably my biggest accomplishment as an artist!

Can you tell us about why you chose to attend JCI’s makeup (and hair?) program? I chose JCI in 2009 because I felt a great vibe from the school and faculty. I also interviewed working artists and found that John Casablancas had taught all the artists that I loved and respected.What advice do you have for JCI students and new graduates wanting to succeed in the makeup and hair industry? Set your goals and stick to them! Market yourself and make time for your business, schedule in time to work on your career!
If someone is interested in booking with a Mink stylist, what is the best way to do so? You can visit our website at or email us at, or me directly at You can also call us at ​1-888-798- MINK (6465).

The Makeup Artistry Diploma Program has gained an industry-wide reputation for excellence, giving students an exceptional network of contacts and resources when they enter into the marketplace. During the 10-month full time program, students study everything from glamour and special occasion makeup to special effects makeup and prosthetics application techniques. With classes limited to 16 students, individualized attention and encouragement foster each student’s personal  and professional growth potential.

John Casablancas Institute is the pioneer of prosthetic lab techniques and face casting in Western Canada. This advanced level of training affords our graduates amazing opportunities and a significant advantage for a career in film, TV or theatre.

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