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JCI Makeup Talk: JCI Graduate Sara Au Yeong Finds Success with Amaterasu

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Sara Au Yeong - Amaterasu


Launched as Geisha Ink in 2008 by internationally-renowned makeup artist and JCI Grad Sara Au Yeong, the newly named brand emphasizes strength, empowerment and elegance while still retaining Geisha Ink’s original and iconic style. It specializes in innovative cosmetics that are long-lasting and beautiful for the modern day woman. Amaterasu offers a stellar line-up of exceptional products that no cosmetics bag is complete without. It includes the hugely popular – Amaterasu Liquid Eyeliner which is based on the brand’s revolutionary formula and has become a staple for many professional makeup artists. This eyeliner has gained a devoted celebrity following, has been featured in countless magazines and blogs, including Vogue and Elle. It is consistently ranked as one of the top selling liquid eyeliners out there.


Sara always knew from a young age that her passion and love was for the fashion industry. Always ahead of the curve, her friends often turned to her for fashion and makeup advice. She went on to receive a scholarship to fashion design school and graduated at the top of her class in the makeup program. She began her career by working for an indie cosmetics company, and from the get-go her passion and skills shined through. Her supervisor quickly took notice and within a short time she was promoted to a managerial position. Sara didn’t stop there and went on to obtain her business degree. She was scouted even before her graduation by LVMH and The L’Oreal Group with offers from Toronto, Los Angeles and New York.

Blog Contributor: Jennine Cook, Makeup Program Co-Director and Industry Liaison

The Makeup Artistry Diploma Program has gained an industry-wide reputation for excellence, giving students an exceptional network of contacts and resources when they enter into the marketplace. During the 10-month full time program, students study everything from glamour and special occasion makeup to special effects makeup and prosthetics application techniques. With classes limited to 16 students, individualized attention and encouragement foster each student’s personal  and professional growth potential.

John Casablancas is the pioneer of prosthetic lab techniques and face casting in Western Canada. This advanced level of training affords our graduates amazing opportunities and a significant advantage for a career in film, TV or theatre.

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