VFW Vancouver Fashion Week
We are pleased to present fashion designer and JCI almuni, Mark Abenir, the maker and creator of Averynthe for Vancouver Fashion Week. Averynthe will be showcased on the final day of VFW, on Sunday, March 20th at 4:25pm. In the meantime, we got to chat and learn more about Mark’s journey in the fashion world.
Tell us about your story. What got you into fashion designing and the fashion industry?
When I was a little kid, I draped curtains around my body and pretended like I was a queen wearing designer clothes. I usually copied how models walked, talked and posed. That’s when I knew I wanted to be a fashion designer.
I became actively involved in fashion at the age 15 when my high school Arts Instructor inspired me to become a fashion designer. I was attracted to the idea of beauty, especially for women, how poised and alluring some women can be. I designed dresses that were whimsical, colorful and sweet. I called my first brand label, Pretty Hipster.
In 2013, I flew to Vancouver to move forward and to closer to reaching my dreams. I got accepted into JCI’s  Fashion Business & Creative Arts Diploma and had made many connections throughout the fashion industry.
As I grew older, my designs became more daring, sexy and strong. Women love being powerful and many of them are fearless and know what they want and how to get what they want. I became inspired by iconic female music leaders like Beyonce and many others so I realized, Pretty Hipster wasn’t fierce enough. That is when I created Averynthe.
What inspires your Averynthe designs?
I believe in strong and fierce women who are powerful and superior.  I love to push the boundaries of sexual appeal.  I am inspired with women who knows how to flaunt it.  I am inspired by symmetry and abstract.
From concept to production, what does it take to put a clothing line?
Making a clothing line is difficult especially when you are a freelance designer and when you are your own factory. It takes hard work and dedication to build a clothing line. Numerous research on trends and countless hours of trying to get inspired, drawing, and creating your theme to sewing your pieces then doing the photo shoots.  You have to know what people will like to see and wear. It takes courage because many of them will criticize your pieces. Trying to be focused on what you’re doing is important as well because sometimes making a collection will make you rip your hair out of your scalp. On the other hand, I love what I do and I am passionate with fashion designing.
As a Fashion Designer, do you have any memorable or favorite memories and/or accomplishments?
My favorite memories would be when I strut down on the runway. Also, when I received my first sewing machine; that’s when my dreams started becoming reality. My biggest accomplishment would be that I’ve believed in myself.  Without believing, I would not be able to create my designs and follow my dreams.
What’s next for you? Are there any projects that we can look forward to in the next year?
After Vancouver Fashion Week, I will be going to Western Canada Fashion Week on March 29. After the fashion weeks, I will be doing photoshoots for some magazines, and making a new collection for SS 2017. I want to pursue and learn more about the designing so I want to fly to different countries and learn about fashion.