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Runway Tales: How Storytelling Creates an Unforgettable Fashion Show

JCI
Blog
17
09.2015
Givenchy SS16

Fashion shows present an unparalleled opportunity for designers to inspire audiences and powerfully reinforce the themes behind their collections. But the shows that truly wow are those underpinned by strong storytelling elements, transporting viewers on a sartorial escape from the everyday.

Here are five storytelling strategies employed by top fashion show producers, along with five of our favourite runway shows of all time.

Top photo credit: Hatnim Lee

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