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    <loc>https://www.jcinstitute.com/jci-journal</loc>
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    <priority>0.75</priority>
    <lastmod>2026-10-23</lastmod>
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  <url>
    <loc>https://www.jcinstitute.com/jci-journal/meet-miel-enage-building-a-career-in-makeup-artistry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-23</lastmod>
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  <url>
    <loc>https://www.jcinstitute.com/jci-journal/dreamer-to-doer-maliyah-abenir</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-10-21</lastmod>
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      <image:title>JCI Journal - Dreamer to Doer: Maliyah Abenir</image:title>
      <image:caption>From designing dresses in high school to dressing Tate McRae and showing her collections internationally, Maliyah Abenir has spent more than a decade building a fashion career on her own terms.</image:caption>
    </image:image>
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      <image:title>JCI Journal - Dreamer to Doer: Maliyah Abenir</image:title>
    </image:image>
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      <image:title>JCI Journal - Dreamer to Doer: Maliyah Abenir</image:title>
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  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/how-jeanne-wang-built-a-career-in-makeupand-why-shes-returning-to-jci-to-share-what-shes-learned</loc>
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    <lastmod>2026-10-21</lastmod>
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      <image:title>JCI Journal - How Jéanne Wang Built a Career in Makeup—and Why She’s Returning to JCI to Share What She’s Learned</image:title>
      <image:caption>When I spoke with Jéanne Wang on Wednesday afternoon, I was curious about the story behind her success. Jéanne is a JCI grad who will be returning this weekend to lead a makeup demonstration and artist talk in our community event space, The Frame. I had seen her work online—polished, luminous, confident—and wanted to understand how she got there.</image:caption>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - How Jéanne Wang Built a Career in Makeup—and Why She’s Returning to JCI to Share What She’s Learned</image:title>
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      <image:title>JCI Journal - How Jéanne Wang Built a Career in Makeup—and Why She’s Returning to JCI to Share What She’s Learned</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - How Jéanne Wang Built a Career in Makeup—and Why She’s Returning to JCI to Share What She’s Learned</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1773426051871-KGXGM12UXWJSU6LJHJY1/IMG_4687.jpg</image:loc>
      <image:title>JCI Journal - How Jéanne Wang Built a Career in Makeup—and Why She’s Returning to JCI to Share What She’s Learned</image:title>
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  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/holiday-beauty-amp-style-trends-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
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      <image:title>JCI Journal - Holiday Beauty &amp;amp; Style Trends 2025: Joyful Glamour, Playful Details &amp;amp; Elevated Ease - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/the-home-stretch-bringing-our-robson-campus-to-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1764872836511-JL5NL736Q4CI3VLOZ8VY/Screenshot+2025-12-04+at+10.25.53%E2%80%AFAM.png</image:loc>
      <image:title>JCI Journal - The Home Stretch: Bringing Our Robson Campus to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1764872836926-P3Z4QV4ZDNMB4QS1S4PD/Screenshot+2025-12-04+at+10.25.59%E2%80%AFAM.png</image:loc>
      <image:title>JCI Journal - The Home Stretch: Bringing Our Robson Campus to Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1764872841730-51SEMCS9ZHJDXL2JV3RT/Screenshot+2025-12-04+at+10.26.13%E2%80%AFAM.png</image:loc>
      <image:title>JCI Journal - The Home Stretch: Bringing Our Robson Campus to Life</image:title>
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    <image:image>
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      <image:title>JCI Journal - The Home Stretch: Bringing Our Robson Campus to Life</image:title>
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  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/built-to-belong-inside-jcis-new-community-space-on-robson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
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      <image:title>JCI Journal - Built to Belong: Inside JCI’s New Community Space on Robson - Make it stand out</image:title>
      <image:caption>Rendering of the space.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/shelby-watt-knows-the-perfect-pair-of-jeans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
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      <image:title>JCI Journal - Shelby Watt Knows the Perfect Pair of Jeans</image:title>
      <image:caption>On Boxing Day mornings in Calgary, when most teenagers were still asleep, Shelby Watt was already lined up outside Holt Renfrew with her mom. They’d slip through the store’s glass doors at 7 a.m., looking for luxury finds while the rest of the city was waking up. “I had no idea what Holt Renfrew even was at first,” Shelby says, laughing. “But once I went, I was obsessed.” Those early pilgrimages planted a seed. Years later, Shelby is one of Holt Renfrew Calgary’s Million Dollar Sellers and a Designated Denim Sales Associate, whose job is part styling, part trend forecasting, part retail strategy.</image:caption>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Shelby Watt Knows the Perfect Pair of Jeans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Shelby Watt Knows the Perfect Pair of Jeans</image:title>
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    <image:image>
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      <image:title>JCI Journal - Shelby Watt Knows the Perfect Pair of Jeans</image:title>
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    <image:image>
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      <image:title>JCI Journal - Shelby Watt Knows the Perfect Pair of Jeans</image:title>
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  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/building-a-career-across-continentsand-characterswith-roena-ong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/eac14e74-f9fd-40c1-a65e-6c6bb654cc40/Roena-033-Edit.jpg</image:loc>
      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/2aa63fae-e5de-4799-883b-b17a57788da8/01_Salai%CC%80.jpg</image:loc>
      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
      <image:caption>Roena’s styling work today reflects that deep visual literacy. Her editorials are filled with historical and cultural references, always filtered through her own lens. One of her best-known projects—Salaì, a photo story inspired by Leonardo da Vinci’s muse—was styled with Renaissance and medieval themes, featuring the model in sculptural armor. “It was one of my favorite shoots,” she says. “And it ended up on Pinterest boards across Korea. People recognized it when I arrived.”</image:caption>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
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    <image:image>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
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    <image:image>
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      <image:title>JCI Journal - Building a Career Across Continents—and Characters—with Roena Ong</image:title>
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  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/jessie-harbron-on-trust-touch-and-building-a-career-in-medical-esthetics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
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      <image:title>JCI Journal - Jessie Harbron on Trust, Touch, and Building a Career in Medical Esthetics - Make it stand out</image:title>
      <image:caption>Jessie photographed by Vairdy Frail for Lezara.</image:caption>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - Jessie Harbron on Trust, Touch, and Building a Career in Medical Esthetics - Make it stand out</image:title>
      <image:caption>Jessie photographed by Vairdy Frail for Lezara.</image:caption>
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  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/jci-is-moving-to-robson-street</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
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      <image:title>JCI Journal - JCI Is Moving to Robson Street - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - JCI Is Moving to Robson Street - Hair Salon</image:title>
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      <image:title>JCI Journal - JCI Is Moving to Robson Street - Esthetics Spa</image:title>
      <image:caption />
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      <image:title>JCI Journal - JCI Is Moving to Robson Street - Fashion Studio</image:title>
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      <image:title>JCI Journal - JCI Is Moving to Robson Street - Student Hub</image:title>
      <image:caption />
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      <image:title>JCI Journal - JCI Is Moving to Robson Street - Makeup Studio</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>JCI Journal - JCI Is Moving to Robson Street - Community Space</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/decbwbaui4kprqhw5xs8enj5duncru</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
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      <video:title>JCI Journal - Meet the Alumni Who’ve Been Where You Are</video:title>
      <video:description>JCI Journal - Meet the Alumni Who’ve Been Where You Are</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/the-power-of-showing-up-how-jason-pillay-built-his-career-in-fashion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/6dc61187-a9f9-4996-ae0a-1e142800691a/IMG_5811.jpeg</image:loc>
      <image:title>JCI Journal - The Power of Showing Up: How Jason Pillay Built His Career in Fashion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1749234472818-TEHW1L8TJ3NLHYJZBBRK/Screenshot+2025-06-06+at+11.19.28%E2%80%AFAM.png</image:loc>
      <image:title>JCI Journal - The Power of Showing Up: How Jason Pillay Built His Career in Fashion</image:title>
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    <image:image>
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      <image:title>JCI Journal - The Power of Showing Up: How Jason Pillay Built His Career in Fashion</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - The Power of Showing Up: How Jason Pillay Built His Career in Fashion</image:title>
    </image:image>
    <image:image>
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      <image:title>JCI Journal - The Power of Showing Up: How Jason Pillay Built His Career in Fashion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1749234488614-TITDKXKSVVKYWZPEYX12/Screenshot+2025-06-06+at+11.21.42%E2%80%AFAM.png</image:loc>
      <image:title>JCI Journal - The Power of Showing Up: How Jason Pillay Built His Career in Fashion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1749234493985-2A6XLEHD20GMEF348U1I/Screenshot+2025-06-06+at+11.21.49%E2%80%AFAM.png</image:loc>
      <image:title>JCI Journal - The Power of Showing Up: How Jason Pillay Built His Career in Fashion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/from-vancouver-to-perugia-jci-launches-student-exchange-program-with-istituto-italiano-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/ad44829b-b0ce-43b8-8123-6d94dd61d78c/Newsletter+Titles+copy.png</image:loc>
      <image:title>JCI Journal - From Vancouver to Perugia: JCI Launches Student Exchange Program with Istituto Italiano Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/made-to-evolve-lillea-goian-on-designing-for-growth-style-and-self</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/4c611f10-4898-41dc-b857-93c533513262/Lillz+social-48.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/b4ccc396-19c4-4791-ba2e-f7028666c3da/Lookbook-addtl-38.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self</image:title>
      <image:caption>Profanity’s new jumpsuit design in the “soft girl” style mentioned above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/61d7f205-c0d6-45cc-8a8a-bfd7fec350bb/Profanity+Progession+BTS-070_Original.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746116873466-LOOFUX8EMIEE8JTCGIMC/Ecom+April+11%2C+2025-008.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746116913041-A62SFQ24JBKA18XTRH1G/Ecom+April+11%2C+2025-146.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746116871191-0GR3XDA58WGSF7GOC9OA/Ecom+April+11%2C+2025-087.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746117209367-WFF7VGNF0RCMGUJD7HLT/Lookbook+-+April+5%2C+2025-30.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746116925446-67JNB9NQY90AA4Z0UD65/Ecom+April+11%2C+2025-136.jpg</image:loc>
      <image:title>JCI Journal - Made to Evolve: Lillea Goian on Designing for Growth, Style, and Self</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/from-alterations-to-aritzia-how-jci-graduate-jacob-laing-found-his-fit-in-denim-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746038547248-R7G5EA42CBMZUKXYSD3M/IMG_5151.jpeg</image:loc>
      <image:title>JCI Journal - From Alterations to Aritzia: How JCI Graduate Jacob Laing Found His Fit in Denim Design</image:title>
      <image:caption>When you talk to someone who has found their place in the industry, a quiet confidence comes through. In conversation with JCI fashion graduate Jacob Laing, that confidence doesn’t come from bravado or trend-chasing—it comes from deep knowledge, years of practice, and a genuine love for the work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/e75486de-639d-458c-a50c-8e48a104a617/IMG_5139.jpeg</image:loc>
      <image:title>JCI Journal - From Alterations to Aritzia: How JCI Graduate Jacob Laing Found His Fit in Denim Design</image:title>
      <image:caption>When Jacob talks about denim, it’s history, culture, and storytelling. “There’s so much heritage in denim,” he says. “The reason it’s blue? That was out of necessity. The dye was what was available at the time. But now, blue jeans are one of the most universal garments in the world. Everyone owns a pair.” At Dutil, he developed an appreciation for raw and selvedge denim, learning from coworkers and customers who had been immersed in the world for years. “They were kind of nerds about it,” he laughs. “And I say that in the best way possible. It was a community of people who genuinely cared about the details. Talking to them, you learn things you’d never find in a textbook.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/9c3e9a90-870d-43f6-adbf-1bb46227eb1c/IMG_5150.jpeg</image:loc>
      <image:title>JCI Journal - From Alterations to Aritzia: How JCI Graduate Jacob Laing Found His Fit in Denim Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746038545881-G6KT1TR10CG73KXGEAIV/IMG_5137.jpeg</image:loc>
      <image:title>JCI Journal - From Alterations to Aritzia: How JCI Graduate Jacob Laing Found His Fit in Denim Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746038547285-IUVKH5ID31924ERAR1MB/IMG_5237.jpeg</image:loc>
      <image:title>JCI Journal - From Alterations to Aritzia: How JCI Graduate Jacob Laing Found His Fit in Denim Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746038592063-W7X3FBLB6DZEZAL25C2B/IMG_6498.jpeg</image:loc>
      <image:title>JCI Journal - From Alterations to Aritzia: How JCI Graduate Jacob Laing Found His Fit in Denim Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/1746038594238-F0A6XLVNR19OG3N002B3/IMG_6482.jpeg</image:loc>
      <image:title>JCI Journal - From Alterations to Aritzia: How JCI Graduate Jacob Laing Found His Fit in Denim Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/reinventing-resale-going-live-with-poshmark-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/c86d850b-763c-451b-948a-e9191be831a5/EM+Header+Images.png</image:loc>
      <image:title>JCI Journal - Reinventing Resale: Going LIVE with Poshmark Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/a1c48172-a1b9-4f88-84eb-d7bfe6fb76a6/11.png</image:loc>
      <image:title>JCI Journal - Reinventing Resale: Going LIVE with Poshmark Canada - Design In Demand</image:title>
      <image:caption>Desiree’s one shoulder top—up-cycled from a men’s dress shirt—sparked a bidding war during the Posh Show.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/9213a1de-1765-497f-87c2-adf8cee1580e/10.png</image:loc>
      <image:title>JCI Journal - Reinventing Resale: Going LIVE with Poshmark Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/natalia-elaydi-is-redefining-beauty-through-sustainability-and-self-discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/49f41709-80a1-4605-8b9d-2e84fea19cf4/Natasha+Pregnent-1033-Edit.jpg</image:loc>
      <image:title>JCI Journal - Natalia Elaydi Is Redefining Beauty Through Sustainability and Self-Discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/5edc00b6-7389-48b7-8166-f52a61b446ed/20250225_113624+%281%29.jpg</image:loc>
      <image:title>JCI Journal - Natalia Elaydi Is Redefining Beauty Through Sustainability and Self-Discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/editorial-revival-jci-x-poshmark-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/ee6bea5a-1e12-4339-af57-b4a35d34cbb1/Blog+Images.jpg</image:loc>
      <image:title>JCI Journal - Editorial Revival: JCI x Poshmark Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/f4f2c36e-5455-4731-9c8f-d290403add2e/poshmark_1041+copy.jpg</image:loc>
      <image:title>JCI Journal - Editorial Revival: JCI x Poshmark Canada</image:title>
      <image:caption>Paying homage to Karl Lagerfeld’s legacy, the students elevated a leather mini dress with lace and statement accessories, embodying the sophistication of classic Chanel couture—proving that secondhand doesn’t mean second best.  Fashion student Nathlee sourced a Y2K chain belt from Poshmark Canada, which was styled as a necklace. Fellow student Nigel scored the black leather mini from Poshmark as well—previously loved from Zara.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/96b934b4-c4c1-4117-9845-6d43e04eb170/poshmark_1018+copy.jpg</image:loc>
      <image:title>JCI Journal - Editorial Revival: JCI x Poshmark Canada</image:title>
      <image:caption>A soft, feminine nod to the ‘70s. This look paired a baby doll top with rugged brown shoes, embracing soft layering, voluminous ‘70s hair, and a dreamy, spring-ready aesthetic. “We wanted that effortless, nostalgic feel—think Barbra Streisand in A Star Is Born.”  The secondhand top is previously-loved from Guess, sourced by fashion student Yui on Poshmark Canada. The crocodile combat boots also came from Poshmark, brought into the mix by Nathlee.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/a810006e-343d-4eaa-b471-d88156062e3a/poshmark_5985+copy.jpg</image:loc>
      <image:title>JCI Journal - Editorial Revival: JCI x Poshmark Canada</image:title>
      <image:caption>A little rebellious, a little avant-garde—this look captured the edgy, effortless cool of Berlin and Amsterdam’s fashion scene. Featuring a sheer top and flat shoes, it was all about attitude and understated, directional styling. Fashion student Jeison found and fell in love with the Y2K Goth sheer top on Poshmark Canada, while his peer Reece introduced a pair of Tory Burch ballet flats to ground the look (also from Poshmark). The triangle top was another Poshmark find, sourced by Nathlee.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/partnering-with-purpose-jci-x-poshmark-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/0b7bc42b-406c-4550-a3fd-cc48b65f76a4/Alex_Falconer-165.jpg</image:loc>
      <image:title>JCI Journal - Partnering With Purpose: JCI x Poshmark Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/f16f914c-fa1a-451d-acba-14f029042f06/Alex_Falconer-220.jpg</image:loc>
      <image:title>JCI Journal - Partnering With Purpose: JCI x Poshmark Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/category/Hair</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/category/Esthetics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/category/Fashion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/category/Makeup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/category/Alumni</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/tag/Makeup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/jci-journal/tag/Alumni+Feature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-21</lastmod>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/events/luxury-glam-masterclass-with-jeanne-wang</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/c4ee79ae-ff2b-4d40-82d3-6f8459a59ddf/wjbeuklnf7xhqzfzcsvp.jpg</image:loc>
      <image:title>Events at JCI Institute - Luxury Glam Masterclass with Jeanne Wang - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/events/the-vancouver-project-fashion-show</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/951e8fce-c3ce-46ea-bc9d-a3d8866c08d5/TVP_11X17.jpg</image:loc>
      <image:title>Events at JCI Institute - The Vancouver Project Fashion Show - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/events/fashion-open-house</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/ab1d8a73-2c33-49d5-8092-611f3af97695/Newsletter+Titles.png</image:loc>
      <image:title>Events at JCI Institute - Fashion Open House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/6735d67b-bfcf-43ad-8762-3f2767582ce6/Newsletter+Titles+%281%29.png</image:loc>
      <image:title>Events at JCI Institute - Fashion Open House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/events/glass-skin-look-and-learn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/459c29d1-8801-4c14-a54c-7a2c7aad3e06/6.png</image:loc>
      <image:title>Events at JCI Institute - Glass Skin Look &amp;amp; Learn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/events/runway-show-love-berlin-x-hue-nguyen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/9dc06a38-f8df-4a35-ad7f-2f423165b591/Screenshot+2026-06-17+at+11.58.51%E2%80%AFAM.png</image:loc>
      <image:title>Events at JCI Institute - Runway Show: Love Berlin x Hue Nguyen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jcinstitute.com/events/industry-panel-working-in-filmtv</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/10ecbc89-a49f-4629-8466-6eb8885a26a8/Panel+Talk+Cover.png</image:loc>
      <image:title>Events at JCI Institute - Industry Panel: Working in Film/TV</image:title>
      <image:caption>Ever wondered what it actually takes to work in film and television—on the hair, makeup, and costume side? We're bringing three working industry professionals into The Frame for an honest, unfiltered conversation about how they got there, what the work really looks like, and what it takes to build a career on set.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6715a171b14d6a36eb7a5bbc/7cdcf4cb-8faa-425a-9c19-f43b6d4699e2/headshot-scaled.webp</image:loc>
      <image:title>Events at JCI Institute - Industry Panel: Working in Film/TV - Tray Willis — Makeup Artistry</image:title>
      <image:caption>Tray is an award-winning special effects makeup artist with two decades of film and television experience and credits spanning The Last of Us, Percy Jackson, X-Files, Yellowjackets, Deadpool 2, Star Trek Beyond, and many more. A JCI graduate and now the Program Director of JCI's Makeup Department, Tray has been mentoring and training artists since 2006—and brings that same precision and generosity to everything she does, on set and in the classroom.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Sara is a Vancouver-based costume designer whose work centres on the relationship between wardrobe, character, and storytelling. A JCI fashion graduate, she has built a career bringing visual clarity to fast-moving productions through a careful command of style, colour, and texture. Her credits include Fire Country, Surface, and the upcoming series Elle—with over 30 episodes of television to her name and counting.</image:caption>
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      <image:caption>Alicia is a Vancouver-based hairstylist with thirteen years in the industry and ten years working in film and television—most recently as Hair Department Head on Yellowjackets Season 4. Co-owner of Locks &amp; Co. Hair and founder of The Texture Workshops, an education platform training professional stylists in techniques for coily and curly hair, Alicia brings both serious set experience and a deep commitment to the craft of hair education.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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