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10
12.2015
Blog / Fashion

Balmain, Karl Lagerfeld, Alexander Wang: Why Top Designers Choose H&M

Even with zero interest in fashion, anyone with an Internet connection would have caught wind of the recent wildly popular H&M x Balmain collaboration. In fact, the worldwide day-before lineups, inescapable social media buzz, and record sell out times made people everywhere sit up and take notice. And it made us wonder: why do top designers go mass market? A Little History Image credit: Thechanelphile.com Whenever a high end designer launches their own label, they start with a signature (usually eponymous) haute couture line. These lines are us...

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JCI,
29
09.2015
Blog / Features / Profiles

JCI FASHION GRAD SPOTLIGHT: FRANCES IGNACIO

Can you tell us about what you do for H&M and how you got started? I'm a visual manager at H&M so I take care of all indoor displays, mannequins, merchandising the garments, and also helping out customers on the sales floor. I started at H&M in December 2007; I had just graduated from JCI and heard H&M was going to be expanding in BC (they only had 1 store open here at the time) so decided to apply for a Visual Manager position despite my lack of retail experience.  I got hired as a Full Time Sales Advisor and knew I wanted to work my way ...

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JCI,
09
04.2014
Features

Overhauling Denim

Fashion always repeats itself. Who knew that your kindergarten patched jeans would now be a chic trend popping up on all the major runways? Designers like Rebecca Taylor, Diesel and Alexander Wang are already on top of this trend. Unlike the regretted hippie patch work or elementary school mending, the new look is cleaner, modern and simple. This can take an otherwise ordinary denim garment and make it more interesting and unique. The best way to nail this trend is to stick with shades of denim that are in the same colour family. For example, a light blue je...

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