Blog / Fashion

Top Fashion Brands That Millennial’s, Gen-X & Gen-Z Trust

According to the American market research company, The NPD Group, in 2017 Millennial's and Generation Xer's spent a higher share of dollars on apparel compared to other generations. With their influence highly impacting the fashion industry, they are bound to change the way fashion brands market themselves. So how do Millennial's shop differently from Gen X? Millennials are more likely to shop online via smartphones, learn about sales from their friends and family, look for low prices and high-quality content, which can be viewed on Instagram. On th...

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