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30
10.2018
Blog / Fashion

The “It” Places to Shop and Eat for Generation Z

Generation Z (Gen-Zers) consists of those born from the mid-1990s to the early 2000s, coming after Millennials. Gen Z has become increasingly popular towards brands as they are the main focus of marketing. This generation spends the majority of their time on social media— they eat, breathe and revolve their life around the online world. If you're looking to get the attention of this generation, then be sure to make your Instagram posts and emails engaging, otherwise this generation can't be bothered wasting their time on an email that doesn't tell a ...

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Davneet Dhillon,
20
07.2018
Blog / Fashion

Top Fashion Brands That Millennial’s, Gen-X & Gen-Z Trust

According to the American market research company, The NPD Group, in 2017 Millennial's and Generation Xer's spent a higher share of dollars on apparel compared to other generations. With their influence highly impacting the fashion industry, they are bound to change the way fashion brands market themselves. So how do Millennial's shop differently from Gen X? Millennials are more likely to shop online via smartphones, learn about sales from their friends and family, look for low prices and high-quality content, which can be viewed on Instagram. On th...

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Davneet Dhillon,
29
12.2017
Blog / Features

The Future of Generation Z

Generation Z is known as post-millennial students who are growing up quickly in the social media era. The young Gen-Z spend most of their time on the internet, which allows them to process information faster than other generations. According to WGSN, Generation Z will make up 20% of the workforce by the year 2020. Seeing the trials and tribulations of millennials has helped shape Gen-Z to focus on work experience and shorter educational programs. "They're more focused on earning good wages, and working in stable work environments, than folks who may ...

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Davneet Dhillon,

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