Blog / Fashion

Balmain, Karl Lagerfeld, Alexander Wang: Why Top Designers Choose H&M

Even with zero interest in fashion, anyone with an Internet connection would have caught wind of the recent wildly popular H&M x Balmain collaboration. In fact, the worldwide day-before lineups, inescapable social media buzz, and record sell out times made people everywhere sit up and take notice. And it made us wonder: why do top designers go mass market? A Little History Image credit: Thechanelphile.com Whenever a high end designer launches their own label, they start with a signature (usually eponymous) haute couture line. These lines are us...

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