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The “It” Places to Shop and Eat for Generation Z

Generation Z (Gen-Zers) consists of those born from the mid-1990s to the early 2000s, coming after Millennials. Gen Z has become increasingly popular towards brands as they are the main focus of marketing. This generation spends the majority of their time on social media— they eat, breathe and revolve their life around the online world. If you're looking to get the attention of this generation, then be sure to make your Instagram posts and emails engaging, otherwise this generation can't be bothered wasting their time on an email that doesn't tell a ...


Davneet Dhillon,
Blog / Features

Instagram Marketing 101 – Part 2: Content

This is part 2 of our 3 part series on Instagram Marketing - if you're just joining us now, check out part 1 of Instagram Marketing 101.     They say content is king and at JCI we could not agree more. Interesting and well done content will encourage engagement among users and help spread the word about your work.. There are many things to consider when making a post. You need to get the right photo, caption it and know how to tag it effectively so it can be found. To build up a strong following online, you need to keep people c...


Blog / Features

Instagram Marketing 101 – Part 1: Set Up

[caption id="attachment_11693" align="aligncenter" width="1024"][/caption] In the age of social media, it is so important to be present online. You need to be where your customers are, and in almost every case that's on social media. For any industry that is visual, Instagram is no doubt the best platform to show off your work. It's an obvious favourite here at JCI, and one that gets a lot of attention. If you're not already following @JCInstitute, get on it! With all this technology, there are endless opportunit...



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Editorial Photoshoot 🌺 with makeup done by #JCI graduate Michael Fels (@michaelfelsmakeup) 🎀 Published in @ellementsmagazine 🌟
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