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How to Theme your Instagram Feed

Maria Velasquez
Blog / Features

Remember when people used Instagram almost exclusively to showcase their food and late night selfies? This billion dollar app has now grown into a successful tool for blogging and building a digital portfolio. Not only is it efficient and easy to use, Instagram allows you to create, share and promote content to attract and gain followers.

Before we get into the guide on how to begin a theme for your Instagram feed, check out these examples edited through the popular app VSCO:


VSCO is widely used in the social media industry and allows you to filter images to look cohesive on your feed. The app is free to use, but also allows you to purchase additional options if the esthetic you’re after is not included.

What is an Instagram Theme?

Instagram themes are all about consistency. Whether you decide to keep all your pictures bright and clean or dark and moody, having your photos follow a similar colour story is a great way to keep your feed visually appealing. Editing each picture in the same way creates uniformity, even when a variety of content is being shared.

Not everyone chooses to follow a theme for their Instagram. However, if you’re a blogger or want to get noticed, it’s best to begin a theme on your page so followers can recognize photos as yours. This doesn’t mean you have to scratch your current account and start all over— once you begin a theme, it will eventually overtake the old pictures.

The Must-Have Apps

Begin planning the layout for your Instagram theme by using apps such as UNUM, Planoly and Preview. These apps allow you to test out your theme by moving pictures around on a mock feed before publishing them to Instagram.

Stick with the same filter and think about every post before you publish it. The color and feel of your latest Instagram post should match with the previous posts – once you have this down you’re on the road to a theme! Other apps to use for editing are:

Find Your Muse 

Not sure what type of theme to begin? Luckily there are a ton of bloggers and influencers who have unique and creative themes to turn to for inspiration. Here are a few of our favourite Instagrammers who know how to maintain a visually appealing theme:

Lauren Conrad / @laurenconrad 

The warm and fuzzy theme:

Aimee Song / @songofstyle

The fashion blogger’s creative theme:

Mery Seng / @happilygrey 

The greyish hue feed

Jillian Harris / @jillian.harris

The white boarder and clean theme

Crafting an Instagram feed is not hard! It’s quite simple once you get the hang of the filter choices and become consistent with your posts. Remember to be picky with what you share! As much as you love that selfie, if it doesn’t fit your theme, don’t post it.

Check out Pinterest for more Instagram theme inspiration.

(JCI) is widely recognized as the industry leader in providing job-ready training and has been setting the standard for artistry and innovation for over 30 years.

Established in Vancouver since 1978, JCI continues to stand behind top professionals in the areas of fashionmake up, hair and esthetics. With note-worthy careers as award-winning makeup artists, international fashion stylists, skilled spa technicians and cutting edge hairstylists, graduates of JCI continue to shine.

Supportive and positive learning practices provide students with the most beneficial educational experience.

Our faculty is comprised of leading industry professionals and guest instructors from various aspects of their respective fields. Our instructors and graduates continue to win awards and gain recognition for their work and contributions to their industries. Just 1 block down from the Waterfront Station, JCI sits surrounded by cafes, design studios, art galleries and photographers’ studios – the perfect place for students to absorb creativity and find constant inspiration.


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