On the road to becoming the world’s most eco-friendly city, bicycling in Vancouver has become not only a year round trend, but a way of life. As a result, the city is witnessing a stylish transformation from the traditional cyclist dressed in head-to-toe spandex, reflective gear, and matching helmet. Vancouverites today bike to work, school, the mall and, of course, around the seawall; all while carefully ensuring that their mode of transportation does not detract from their daily fashion-forward lives.
As such, bicycle street style has become a fashion movement and increasingly profitable industry with bike-wear specific fashion brands like Iva Jean taking full advantage of this growing niche market. Rolling onward, it seems that bicycles are the new “it” vehicles serving as eco-chic fashion accessories that positively enhance one’s image.
The fashion bike scene has become so influential that blogs solely covering bicycle style have popped up all over globe. One such local blog, Vancouver Cycle Chic is part of the global bicycle-fashion blogger group, Cycle Chic Republic, that documents stylish people on bikes with the shared goal of making bike culture a worldwide fashion trend.
It is only a matter of time before Vancouver parallels Copenhagen, Paris and New York in catwalk-worthy cyclers, and finally banishes the unsightly spandex-clad bicycling uniform the world would be better off without.
Skylar Keith, JCI Fashion Student